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TOPIC: Kano Analysis and Model of Customer Satisfaction

Kano Analysis and Model of Customer Satisfaction 3 years 2 months ago #3962

  • Tarek Al-Fahham
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I found the following classification to Kano's model for analysis/prioritization:

- Thresholds (must-have)
- Linear (the more satisfaction the better)
- Exciters (if time and money permits)


- Delighter/Exciters
- Satisfiers
- Dissatisfiers
- Indifferent

What are the differences and relationship among the above categories?
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